My objective is to establish a long-term partnership within a company that values high quality/cross-functional creativity. I’m a Multimedia Art Director with over 10 years experience in producing and directing effective visual communication in creative ideas, interactive media, video editing, motion graphics, presentations and branding. Primary focus is leadership, inspiration, and initiating niche concepts.
Art DirectorPeriod: 02.2014 - Current
Main Street Films [Entertainment Agency]
« Create & support all marketing artwork for various movies and TV shows.
« Design and develop websites and landing pages for various movies and TV shows.
« Design for all social media projects.
« Create Keyart and title treatments for various movies and TV shows.
« Animate for various movies & TV shows.
Design & Event ManagerPeriod: 12.2004 - 08.2007
Design & Event Manager
Body Wise International [Health & Nutrition]
« Managing production artists & freelancers.
« Running & directing A/V Production for all corporate events & conferences.
« Directing product & magazine shoots & event photography.
« Researching in order to create the most effective creative materials.
« Creating & branding company logo & stationary.
« Designing company packages & product labels.
« Creating product catalogues, booklets & brochures.
« Designing graphics for bi-yearly events & conferences.
« Producing flash animation & motion graphics to support events, products & promotions.
« Implementing & maintaining logos on the company's collateral material.
« Creating logos for company branding on product launches & events.
« Creating support materials for on-ground sales.
Head of CreativePeriod: 04.2011 - 01.2014
Head of Creative
Core Republic [Digital, Video & Print]
« Leading, directing & supervising the creative team.
« Managing multiple projects, from concept formulation to execution.
« Developing creative online tv shows & creating concepts to meet the company’s business objectives.
« Working with the production team, marketing team & content team to develop concepts.
« Managing & motivating team members & providing quality control over all projects.
« Redesigning elgtv.com (online TV) & maintaining all e-marketing campaigns.
« Managing all backend & frontend content for ongoing & new portals.
« Creating dynamic & static digital solutions for the company's website & social media.
« Overseeing & also creating animation films & special effects for all online video content.
« Redesigning the company’s corporate branding & helped restructuring all departments.
« Creating advertising concepts for the different online portals.
Sr Graphic DesignerPeriod: 03.2002 - 12.2004
Sr Graphic Designer
SeneGence International [Cosmetics]
« Designing & managing production of all editorial articles/ads
for company magazine & newsletters. « Creating product demonstration guides, booklets, brochures, & product packages.
« Designing all print materials for bi-yearly seminars & conferences
(event logos, posters, flyers, invitations, signage/banners, & promotional pieces).
« Directing production shoots (on & off site model shoots,
event shoots, & product shoots).
« Producing motion graphics & flash animation, editing videos & designing/updating the website.
Art DirectorPeriod: 12.2007 - 04.2011
McCann Worldgroup/FP7 [Advertising Agency]
« Directing various client projects (McDonald's, Coca Cola, Nestle, Cadbury, ART TV, Edita, Red Bull,
Virgin Megastore, Unileaver, AXE, Signal & Close Up, Johnson & Johnson, KFC, Hilton Family).
« Designing McDonald's Egypt website & managing its development.
« Designing & animating all interactive online & TVC projects (AE, FCP, Flash).
« Developing & presenting creative & conceptual ideas to clients.
« Overseeing the creative direction & graphic solutions for various design projects, including;
promotional mailers, packaging, graphics & in-house organizational support material.
Multiple Clients « U.S., Germany, & Egypt
« Designing & Developing Website: www.edita.com.eg, www.mcdonaldsegypt.com, www.revivembs.com, www.elgtv.com, www.ahramat.net and www.sharmspecializedhospital.com. « Event & video production: Pepsico, Nestle, P&G, LaFarage, La Vache Query, GIZ, Peugeot & Edita. « Managing design & banding: Walter Foster Publishing, Games-Arabia.com, Bodywise Int., Better life Mobility, Guava Street Productions, ATA Tennis, Ahramat, & Tangent.